Our services · 02
Lead Generation for Commercial Contractors
We help commercial contractors generate qualified inquiries through email, LinkedIn messages, and incoming phone calls. We combine strategic video content with targeted outreach to reach the right buyers and turn attention into real conversations.
Our videos don’t live in a vacuum.
They sit at the center of an outreach ecosystem built to put qualified inquiries in front of your business.
- 1
LinkedIn outreach
Using our proven DM and commenting strategies to get your videos in front of the right decision-makers.
- 2
Email campaigns
That land you directly in your ideal clients’ inboxes.
- 3
Appointment setting
So you spend less time chasing leads and more time in meetings that actually move the needle.
Who this is built for.
- Commercial asphalt paving
- General contracting for quick-service restaurants
- Mechanical contracting
- HVAC
- Electrical
- Plumbing
- Building restoration
- Related commercial construction services
How the system works.
Four steps, in order. Nothing starts with a camera.
- 1
Find the right buyers
Identify target companies, decision-makers, buying roles, and active opportunities.
- 2
Create the right message
Build video creatives around customer pain points, proof, expertise, and differentiation.
- 3
Start conversations
Use LinkedIn engagement, direct messages, email outreach, and planned follow-up.
- 4
Track qualified inquiries
Measure real conversations, meetings, and incoming opportunities instead of counting views alone.
LinkedIn Visibility and Outreach System.
Most AEC companies use LinkedIn as a project gallery. They post finished-project photos, company announcements, and generic messages, but they rarely address what buyers care about or create real conversations with decision-makers.
S5L combines customer-focused videos, executive content, target-account research, strategic engagement, personalized outreach, email follow-up, and conversation tracking. We do not post and wait; we use content to build familiarity, outreach to start conversations, and follow-up to turn interest into qualified inquiries.
What every video has to do.
Three jobs, and a film for each.
- 01
Pain points
Buyers don’t hire contractors. They hire people who understand their problems. Our videos put you on camera speaking directly to your industry’s pain points. When a prospect checks your LinkedIn, they already know you’re the one who can fix it.
- 02
Customer testimonials
Your best sales pitch isn’t yours. It’s your customer’s. The people who staked their own success on your work are the most convincing voice you have, which is why we create testimonial videos that let them do the talking and build confidence in you before you ever get in the room.
- 03
Scroll stopper
The industry has a reputation for being blue collar, nail-and-hammer, all function and no flair. We push against that. Every video we produce opens with a hook designed to stop the scroll and make your audience actually watch.
Platinum Construction had no sales function.
Pure word of mouth and referrals. In roughly three months we produced twelve meaningful conversations with national brands — McDonald’s, Tim Hortons, Subway and A&W — and placement on a vendor list they had never been on.
Twelve conversations is activity. A procurement gate that stays open after the campaign ends is a change to what they are eligible to bid on.
Where AEC marketing gets it wrong.
Not a criticism of anyone. A gap, and how we close it.
Posts finished-project photos with little context.
Explains the customer problem, the decisions made, and the result.
Uses one video for sales, recruiting, branding, and every audience.
Creates each video around one audience and one business goal.
Relies only on the company page.
Builds trust through both the company and the people behind it.
Sends cold, generic messages.
Uses research, relevant content, and personalized outreach.
Measures views and likes.
Tracks conversations, meetings, inquiries, and real opportunities.
Waits until the RFQ is public.
Builds familiarity before the shortlist is formed.